-Changing role of ‘work’ for a future of social globalization
The essentials for a prosperous world in terms of the structure, practice, communication and constructs of any business and design firms are changing. With the idea in mind of a world were “we are not going to be able to resist the forces of globalization… we’ve got to figure out how to work differently.” (McConnell. S, 2011). It is then the mergence of this push for globalization, which will naturally fall towards ideas of speed, cost and productivity driving the world forward that will rethink the way in which we work, “the new way of working collaboratively and networking that would enable us to thrive in that context” (McConnell. S, 2011).
With future drivers of change being towards a faster and more rapidly developing world “Social homogenization, spurred on by technology, globalisation take an every stronger hold on social norms. It becomes a cognitive and social culture, not a geographic one, which relies heavily on the notion of information and knowledge exchange.” (David unknown, 2008) We will no longer work in privatized spaces or working conditions, but have “An environment were creativity can thrive, were peer review, collaboration and workshops… create our practice.” As it is these environments that will enhance the key to changing the prospective outset of the future with design thinking as the new key driver for innovation. With these working spaces in mind it will allow for answers to happen, as it is ‘the design community that will provide the answer.’ (Norman. D 2008)
Also again with the idea of the future as being one of optimizing the totality the idea of work within a business, to improve total efficiency. It is the thought of practice to be the full development of a project and not just the initial concept stages. This includes innovation in the ideas of how best to produce and organize the production of a project with the aim of optimization in “building productivity, reduction of consumption of energy, resources and the reduction of onsite human labor.” (McConnell. S 2011). Steve McConnell’s example of his own firm’s signing of the 2030 challenge’, and their current work on the ‘Miami Valley Hospital’ development. The firm thereby reflect a more futuristic or ‘ ahead of the pack’ approach to which design thinking is the driving force. This includes the teams concept working environment, one of complete interdisciplinary and non-exclusive, but open plan space and continuous communicative and networking. Also in the development or construction stages of this individual firms project shows also considerations into redesigning their practices to develop a sustainable future through investing there money into new practices such as in this project a ‘Prefabrication’ process of the building, this then reducing the need for onsite works and increasing overall business revenue.
This in mind for the sake of creating a more sustainable future or one that is about “ protecting and nurturing the ecological assets on which our future depends.” (Jackson. T, 2010) As in order for use as creatures to survive on this world, in terms of future working practices efficiency must be a keen driver to ensure minimal consumption in all aspects. The future of a operations and ‘work’ in this instance if driven by the current drivers of change such as social globalisation and the ever growing faster future of the integration of technology and the drive of capitalism, will see to a large change in our social sphere, such as the distribution of labor and jobs, reducing the need for physical labor and increasing automation and factory work, whereby the need for human input will be more through the concept stages.
Steve McConnell 2011: ‘Design Futures Council Leadership Summit on Sustainable on sustainable design’ ‘YouTube’, viewed 28th June 2013, <http://www.youtube.com/watch?v=q1iznN0RYWk>
David unknown, September 13, 2008, 10 Future Trends, ‘RANDOMWIRE – EST. 2003’, viewed: 27th June 2013 <http://randomwire.com/10-future-trends>
Don Norman April 2008, ‘Don Norman on the Design of Future Things’, ‘vimeo’ viewed 26th June 2013http://vimeo.com/5001387
Tim Jackson, Oct 5, 2010 ‘Tim Jackson: An economic reality’, ‘YouTube’ viewed: 26th June 2013, checkhttp://www.youtube.com/watch?v=NZsp_EdO2Xk
Douglascain, 2010 ‘Interior Inpiration, Verner Panton.’ ‘Douglascain’visited: 27th June 2013<http://douglascain.blogspot.com.au/2010/10/interior-inpiration-verner-panton.html>